Best marketing tips?
Marketing is about getting customers to your business. If you don’t do marketing right, you will not have enough customers to your business.
The biggest problem is that most people do not know how to go out and look for customers. When you talk to most companies that fail, you will realize one pattern. Most of them complain that they did not have enough customers!
Have you heard this before? I guess you have because I have heard that several times.
So what are these essential and best marketing tips to consider for success in your business?
10 Best Marketing Tips To Improve And Boost Your Business
1. Marketing Makes The Most Money In Your Business
Invest more in the marketing department of your firm. Most activities in your business make you lose money instead of making it. Marketing, if done right makes the most money in your business and helps you reprioritize what you need to do daily.
It is the single highest-leverage area in any firm where you can increase your profits without much ado.
2. Marketing Begins With Understanding Your Customers.
Advertising and putting up a website is not marketing your business. The real marketing starts when you start understanding your customers.
Knowing who they are,
- The language they speak,
- Their needs and wants,
- Their fears and insecurities.
When you understand them more than they understand themselves, you will be able to build a deeper relationship with them. Knowing them will help you develop products that is suited for them and that they will be ready to buy and consume.
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg #marketing #quote Click To Tweet
3. Marketing IS An Ongoing Process
Does this sound familiar to you? It does to me in particular. We always have in mind that we are doing the right thing. Having this in mind makes us carry out marketing tactics that may not be profitable to us nor our business.
If you develop the mindset that every marketing is a “test” you are in a better position. It is better to try as many formulas as possible and always carry our AB testing.
Measuring and testing will help you to use those that work best for you and discard the others that do not. This mindset helps you save time and energy and focus on what works best.
4. Marketing Should Evoke Actions
Some of the best marketing tips you should have in mind are that your customers hate to have the feeling that you want to sell to them on social media.
Don’t get me wrong!
They love to buy but don’t feel comfortable having your products or services on their timelines all the time.
Having this in mind, what do you do as a marketer to get your brand out there without being too “salesy”?
A better way will be to appeal to their emotional side. Most buying decisions people make are emotional. It can also be because they feel something for a particular product or service, then they justify it with a logical appeal in their minds.
Appealing to their emotions will provide what they need in their minds to make that “buying decision.”
Appearing too “salesy” and convincing people to buy your products is more expensive for you in the long,
- It deteriorates your brand image.
- It often leads to an increase in return articles for refunds.
- Cost you money in customer service ( you may need more customer service agents) since they are unhappy with your products.
5. Create A Consistent Brand
Your customers will feel more comfortable if you can provide them with all they need. You should be consistent with your message and brand messages. Most purchasing decisions take place after at least 6 to 10 contacts or experiences with your customers. This communication helps them to get to know you much better and what you can offer to them. It could be through;
- Emails
- Social media
- Advertisement
- Sales pages
On thing should stand out, stay consistent and deliver what you promise to build a loyal customer base.
6. Find Your Customers Where They Are
You should find your customers where they are and not where you want them to be. What do I mean by this? Here is an excerpt from my Instagram feed.
Expecting your customers to find you in your world is a big mistake most marketers make. Don’t wait for them to find you! Go out and reach out to them. For example, if you are marketing cosmetics or jewelry to women, Pinterest should be one of the platforms you are using. Even if you may not like using this platform, you must be there if you want to meet these women.
You should go out and find them in their reality world. Even if you hate wearing ties and suits, if your potential client likes being formal, you should be formal each time you have to meet them.
In case you are uncomfortable or not familiar with a particular platform ( where your potential clients are) I can help you by managing and reaching out to them.
7. Your Marketing Success Depends On How Your Customer´s Perception
Here is one of my best marketing tips. Your marketing success depends on the perceived value you create for your clients.
All value is perception. It is not enough to have a product and create banners for them saying ” Come And Buy My Products.”
In our world of today, customers need to find value in your products before making that emotional connection to buy it.
You should be able to prove to them why you are the best in comparison with your competitors. You should be able to connect all the dots and prove to them how you can best solve their problems.
For this to happen, you need to master your target audience. Learn how to make a sale with them that feels very natural.
The more you speak the language of your clientele, they more valuable they will perceive you and want to buy anything you sell.
8. Learn! Learn! Learn!
Continuous learning is important to everyone even if you are not a marketer. Committing yourself to learning and mastering the art of marketing is a never ending process.
Your financial future depends on how best you can market your business to the world. The internet and the world changes at a fast pace hence you should invest in yourself and learn more to keep up. Note that, you will never know how good your marketing is if you do not test and optimize it regularly.
My little tip, find the top guys in your industry and set up a Google alert for their accounts. Learn what they are doing, master their mistakes and try to use that to your advantage.
9. Invest On Content
Content is king, and so far as you produce quality material, it will rock your marketing as a whole.This marketing strategy is one of the best marketing tips you can use to market most businesses. This strategy is unbeatable especially when it comes to attracting new clients, sales leads, inquiries and subscribers.
There are several types including:
- Blog post
- Videos
- Slideshares
- Infographics
- Ebooks, PDFs
One thing to note with content marketing is, you should know your customer avatar so that you can produce content that resonates best with them.
“The reason we struggle with content marketing is because we haven’t started with ‘Why?’ Customers don’t care about your vanity metrics. Ask them, ‘How can I help?’”
10. Are You Using Email Marketing?
Most businesses who spent time building their Facebook Pages discovered that Facebook had reduced their reach. If you want all their Facebook fans to see your posts, you now need to produce high-quality content or run ads. You do not own your Facebook fans, Facebook does! These change in policies is a perfect example of why you need to build your network.
With email marketing, you are in control, and it allows you to make an increasingly valuable asset with your audience
Marketing using emails is not only cost effective, but one of the best marketing tips to use to grow your business online.
These are some of my best marketing tips to improve and boost your business.
I hope you found some value in them and if you do, please hit the Rate Button below this post. This will help me know you like it or I should improve during my next post.?
Great advice, Apolline! I can vouch for: “Appearing too “salesy” and convincing people to buy your products . . . deteriorates your brand image.
One thing I learned early on as an author is that you’re not selling your books–you’re selling yourself. Book sales follow. That was the best piece of advice I ever received!
Wow! I like the way you put it “you are not selling your books- you are selling yourself” When people fall in love with your and your content, they will be ready to buy whatever you offer in the future.
Great marketing tips in this article. It is vital to understand your customers and their desires. So true, also that you can attract more buyers by appealing to people’s emotions.
That is a strategy I learned not too long ago. Appealing to people’s emotions works a great way. It aids them to make that buying decision without any feeling of regret.
Great post, Apolline. You helped me get my head on straight about marketing being the most effective way to make money, not SPEND it – thank you!
Yeah, that is true Reba, thanks!
You bring up many good points here! Many small businesses don’t value marketing. In my experience, many big companies don’t either! You need to spend money to make money because a helpful product or service is useless if no one knows about it and why they need it. As for my own business, I struggle with sales copy and producing enough content.
That is exactly what I struggle with right now. I am not an excellent copywriter, and I am currently taking courses to improve on that area. As for content, I love producing them especially when I get the inspiration( weird enough, it sometimes comes late in the night!)
This is really, really helpful!
I want to learn how to monetize my blog this year but I want to do it in a real, genuine way.
That is a good strategy especially if you plan on doing it the right way. It will help you build loyal customers who will readily recommend you to others.
The most helpful point for me is to genuinely connect wit the customer! As you said, no one wants to come of as “sales” b/c it’s a turn off. With developing a good connection with customers, I know it will take time to actually grow the brand, which is scary at first, but will definitely pay off in the end!
Thanks for sharing,
LovJas?
That is the honest truth about it Jas. It may take some time to build the trust and loyalty, but it is worth it in the future.
So true Apolline.. many just don’t get it.. they NEED to market their business… even if they don’t “have enough money to market”…. dude, you don’t have a business if you don’t market it.. you’ll be lucky to continue if you don’t but in the effort!
? you got me on this Kristen. It amazes me how people want to succeed without investing in their marketing efforts.
A great article here and Learn , Learn is a great way to keep on top of all the social media changes that occur. I appreciate this article and look forward to more of yours to come.
Thank you Lori, I have more coming by next week Wednesday.
I enjoy reading your marketing tips and very unique of you to include customer perception which is often overlooked – but oh so important.
Thank you, Teresa. It is true that most business owners overlook the customer’s point of view.
Great tips! I agree that you have to always be willing to learn because times change. What was done ten years ago has improved today.
That is so true especially in our digital world of today. The updates are very frequent, and we have to keep up the pace.
It makes me feel better to know it takes 6 to 10 times having contact with a person before they’ll buy from you. That helps encourage me to keep going with my affiliate marketing, knowing that eventually, after lots of contact targeting their emotions, I’ll get a sale!
Don’t get discouraged, Brenda. We are all humans, and in this digitalised world of today, one needs to see a product several times before indulging in any purchase. Keep up the faith.
Great advice! Where were you when I had my Esty shop, lol! You gave me a lot of great tips and now I can see why I wasn’t getting repeat or new customer. This will for sure help me when I get ready to market and monetize my blog. Thank for the Tips.
Lol! I wish I knew you then. We would have worked it out together. Anyway, it is never too late to start all over again.
I am right now on learning and looking to invest on content! Great post.
Thank you! I wish you good luck in the process.
Hey, we’re on the same wavelength when it comes to customer perceptions. You can have the best product in the world, but if your potential customer does not perceive value or having their expectations met, then you have a customer who doesn’t buy or later becomes an unhappy customer. I’m looking forward to reading more of your posts
You are right about that. Most business owners fall out of business not because they do not have great products, but because they did not market it correctly. Thanks, Joyce, my next post will be out next week Wednesday.
Great post on marketing tips. Marketing plan can really make or break the business!
Yes, that is true. Our business depends on how good we plan and execute our marketing.
Completely agree with all of your tips, Apolline! Yes, marketing is and has always been, the way to grow a business. It has changed with the advent of the online world, but back in the day when we started our home video rental business, we were applying all of your tips and because of my partner’s and my commitment to marketing, our business grew. It is a bit more challenging in today’s world because everybody has a platform to share their voice. The key now is to target and be authentic and to grow lasting relationships with people who care about you and what you do.
Awesome and Fabulous advice and tips, Apolline!!! Having a marketing strategy and following these tips will help your business to be successful 🙂 Thank you for sharing!
Marketing is definitely an investment. You are dead on when you say you must continually learn and you must meet your customers where they are. They won’t just come to you.
True, good tips, and it is important to try and understand where your potential clients are and try to provide content that speaks to them.
I think we all need a perfect marketing strategy to improve our business and these are some wonderful tips that could come handy for anyone. Understanding your customers & being patient with the process is going to be the key over all!
Marketing to my customers is a big one for me . I need to learn a little more on that, great read!
As a personal branding strategist you nailed it lady! Marketing is so much more than just shoving our WHAT into people’s faces. Buying is an emotional experience and requires a plan and strategy of giving value and building relationships. While HOW we market (social media) keeps changing with technology there is one thing that has never changed in the world of sales…people buy from people they like, know and trust. Such a great post and value given here to your readers xo
I wanted to thank you for this great read!! I definitely loved every bit of it.
I have you book-marked to look at new stuff you
Great tips, especially the part about “learn, learn,learn” Social media especially changes so frequently you really need to keep abreast and learn what current best practices are!
Great article! I agree that to market appropriately, we must know our ideal client and what they want and need. These are terrific marketing tips. Thanks so much for sharing!
These are great tips! So many businesses don’t allocate their marketing efforts where they should and it would make such a difference.
That is so true Jennifer. Just a little effort can make major changes to many business owners.
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Thank you, Susie. I took the time to create this post because I know that we all need good stock photos for our various social media profiles and websites.
Thank you and looking forward to connecting with you too.
There is definately a lot to learn about this subject.
I love all the points you’ve made.
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