Shea Moisture: Epic Social Media Nightmare? How To Avoid It! Many brands are embracing social media and getting massive success from it. Sadly, this is not the case for all. Social media nightmare is a phenomenon that every brand wants to avoid. Its implications are deep rooted primarily to the reputation of an establishment and also its financial stability. Recently we have seen brands like Pepsi, United Airlines and now Shea Moisture experiencing this. I want us to focus on Shea Moisture because it is a topic that particularly touched me. There is a lot of debate on the...Read More
Month: April 2017
Advertising is not an exact science but rather an art of suggestion, inculcation, and hypnosis. The terms itself come from the Latin word “reklamare,” which means scream, outcry and shout loudly. However, you won’t push sell your product by crying out its name and advantages. The subtle process of advertising suggests considering the psychology of potential customers. Let’s start with a short Digression into the history of advertising, which is rooted in the distant past. For example, the walls of the tomb of Ptolemy I, the Egyptian pharaoh who ruled from 367 to 283 BC, are covered with advertising...Read More
Social media marketing plan is an integral part of every business unit. What most people do not understand is that there are several steps needed to attain or build a successful one. Most companies may do one or two of these correctly. Few will go the extra mile and implement all of the four steps needed. Whichever you decide to focus on will depend on the immediate needs of your company and how much you may need to meet your KPIs. What are these strategies? How To Create A Solid Social Media Marketing Plan 1. Social...Read More
Social media marketing trends that offer abundant opportunities for small and big business owners? Studies show that engaging with existing customers and reaching out to new ones can significantly enhance and promote business owners. The social media world is exciting and always evolving. Most business owners cannot keep up with these fluctuating and trends nor with the do`s and dont`s of social media . Today we shall take a look at; 16 Hot And Important Social Media Marketing Trends For 2017 #Socialmediamarketing is the ultimate equalizer. It gives a voice & platform to those willing...Read More
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