How To Create A Killer Content Marketing Strategy On A Budget

Do you have a content marketing strategy? The biggest challenge I see with business owners is the absence of a content marketing strategy. According to my previous post on content marketing, “Most business owners only care about cost and revenue. Content marketing, therefore, should be the intersection between advertising and commercialization.”   source To create a content marketing strategy that converts, even on a budget, you need a solid plan in place. According to the Content Marketing Institute, content marketing is your “Why.”  Why are you creating content?  Whom are you helping? How will you assist them in a...

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