Email Marketing Automation has a lot of great benefits, and it takes your marketing to a whole new level. We are going to answer a few of the fundamental questions regarding this topic as well as give you some great email marketing and automation ideas!

How does email marketing automation work?


Email Marketing automation is when you send emails in a sequence to subscribers when they meet particular criteria. This means you combine

  • Data,
  • Rules &
  • Content to create an email ahead of time.

You then decide who should receive it and what the trigger should be to cause the email to send. A trigger can be a date (like a subscriber’s anniversary) or an action your customer takes (such as signing up for your email list). You can even trigger messages based on actions customers don’t take like not clicking on a link or opening an email!

If #socialmedia is the cocktail party, then #emailmarketing is the ‘meet up for coffee.' The original 1 to 1 channel. ~ Erik Harbison Click To Tweet

The goal is to create and send the right message to the right person at the right time. The success of this process is directly correlated with these three things being aligned. Email marketing automation allows you to do all this and more!   There are tons of benefits to using email marketing automation, but here are the big three!


1. Save Time

When you combine email marketing and automation together, businesses are able to save something invaluable – time. Remember the days where you had to manually send each email individually? Now your marketing automation can deliver all different types of campaigns without manually having to push the send button each time!


2. Improves Respond Rates

Every business wants their email marketing to succeed. The research behind automation shows that there is a substantial impact on response rates. Automated email messages average 70.5% higher open rates and a 152% higher click-through rate than your usual business as usual emails.


3. Increase Revenue

While email marketing automation has a variety of goals, there is one that is most common: sales and increased revenue. Research shows that automated email campaigns account for 21% of email marketing revenue.


What are the emails you can automate?


1. Welcome emails

This is a very common one and for a good reason – they have a very high open rate! Research shows that the average open rate for welcome emails hovers around 57.6%, compared to 14.6% of traditional emails.


2. Educational email and onboarding emails

Does your product or service need some additional explanation? Is it something your subscribers might need to be educated in? This is another great way to grow sales and bring in more consumers.


3. Service Reminders

Does your business work on appointments? If so, you have probably noticed that no shows have a serious impact on your bottom line. To reduce the number of missed appointments, you can send an automated reminder!


4. Birthday Emails

Who does not like getting a “Happy Birthday!”? Sending your subscribers a birthday email can add a more personalized and genuine marketing technique. Moreover, it gets ever better if you send them an offer for something free or a discount!


Now that you know the basics… What are you waiting for? Get started now!

Email Marketing AutomationNichole is social media marketer and business owner at AIM Social Media Marketing.  She helps promote, brand and market businesses internationally and manages a team of freelancers. In her spare time, Nichole volunteers for non-profits consulting and managing online marketing efforts. She also teaches free workshops in her local community.