Full-stack marketer, is it a new buzzword? Is it a strange phenomenon in our marketing world of today?
The headline says it all. It’s like buying a box with all the necessary tools you need to get a job done.
That’s what they are.
But it isn’t just a technical term for someone who growth hacks brands or a digital marketer. It’s a skilled marketing personnel who is knowledgeable enough in all things marketing and teaches others how to grow their brands.
A full stack digital marketing personnel would typically:
- Consult with you.
- Determines your needs,
- Map out a personalized strategy,
- Implement the strategy,
- And most importantly, get results and scale the process.
What to look for when hiring a full stack digital marketing expert for your brand or.
What Does It Take To Become A Full-stack Marketer?
1. Content marketing
Content marketing has been the most popular trend in the last couple of years. It is a must-have skill of every Full-stack marketer. I can’t emphasize enough the need on why you need to create an integrated content marketing strategy with the aid of experts.
Research shows that nearly 40 % of businesses have come up to use a strategic approach, which is expected to rise emphatically. It also presumes that there would be more attention laid on measuring content marketing ROI due to escalating competition in the realm of content marketing.
2. Marketing Automation
Like content marketing, Marketing automation has become popular in the last four years.
It is predicted that by 2020 about 85% of most customer relationship management will take place without talking to a human.
So, to stay productive and maintain the human to human feeling in business transactions, smart full-stack marketers are opting for growth using the right tools.
Did you know that 67% of large companies are currently using a Marketing Automation Platform?
And what’s more, almost 40% of those not yet using marketing automation, are going to invest in it, in the next 12 months.
Sadly, this is not the case with small businesses.
Because most of them still rely on traditional marketing methods.
However, if you want to:
- Increase your productivity,
- Increase profit,
- Track customer retention and measure data, you need some automation to keep your sanity while generating profit.
Marketing automation is the new age in marketing. It is a must-have skill of every aspiring full stack digital marketing consultant. These are some qualities small business owners and professionals should look for when hiring a marketing consultant.
3. Big data
It comprises of insight into a market and its customers along with extrapolative analytics.
The rise of mobile technology has provided several ways for businesses to interact with customers.
To compete successfully, small businesses require the same tools that larger companies make use of. And of course, someone ( Full Stack Marketer) who knows how to use them and get the desired results.
Needless to say, most small businesses do not have all the assets compared to their bigger counterparts. However, with the help of a full stack digital marketer, you will find techniques your small business can use to:
- Collect data,
- Analyze data,
- Get results of the data you have already.
Having a better understanding of your client’s needs helps you to understand:
- How, where and when they shop,
- What they value,
- Their pain points.
This information provided by Big Data gives you a better understanding of how to solve their problems and develop an effective marketing campaign to achieve that.
4. Mobile marketing
Mobile marketing is another skill that every Full stack digital marketer should have.
Mobile devices are transforming the way consumers use our content. This makes it essential for businesses that want to reach their target audience to optimize their websites to respond to this trend.
Nowadays, most people access the Internet on the go.
You will pay the price for poor conversions if you don’t adapt to the fact that fewer customers are using desktops. Marketing methods are changing from desktop to mobile and so should the strategies of the full stack marketer you want to hire.
5. Social Media Marketing
The growth graph of social media usage is scaling upward. It is prevalent despite the diminishing popularity of some sites. Are you aware that 90% of marketers say social media marketing has increased the business exposure of their clients?
Search engines know the pages that bring traffic to a site. Although your content strategy is the most critical factor in SEO, your full stack digital marketer should be able to use social media and drive traffic to your optimized pages. This will increase your ranking and brand visibility online.
6. Improving Website Experience/ Conversion Rate Optimization
Despite its increasing popularity, many businesses are still not utilizing a data-driven approach to get more leads and sales from their website.
It is not a good sign when visitors visit your website and walk away without taking any action. In an ideal situation, you want them to stop and take a look around.
So how do you make them engaged? And not just walk away like nothing seemed interesting on your site? By using website conversion rate optimization. This is a process where a full stack digital marketer uses techniques to increase engagement of your online visitors. The aim is to convert them in one way or the other. Typically by;
- Downloading a form,
- Subscribing to a newsletter,
- Taking a quiz or survey,
- Watching a video,
- Shopping cart completion rate and much more.
7. Search Engine Optimization
Mobile marketing and SEO techniques have been a real trend since 2017
Why should you as a small business owner be concerned about search engine optimization (SEO)?
- Because you want to provide visitors to your website with such a fantastic user experience that they will tell others.
- You want to enable the search engines like Google, Bing, and Yahoo critical information so they will place your site in the top 5 spots on the returns page.
SEO puts your content to the right people based on the searches they perform and the keywords they use. It helps your business stay competitive while increasing your brand visibility.
8. Display advertising
Display advertising (banner advertising) conveys a visual commercial message. It is usually using:
- And other graphics.
With just a little creativity, your Full Stack Marketer can design ads that break through the noise and captivate viewers. This should be based on their particular traits to increase its effects.
9. Online PR (including influencer outreach)
In a world where consumers have turned a blind eye to traditional marketing, influencer marketing helps to break the ice.
Google searches for “influencer marketing” are on the rise with more than 80% increase since 2018!
Business owners are experiencing an increase in growth due to reviews from influencers. Did you know that 30% of consumers are likely to purchase based on reviews from non-celebrity influencers or bloggers? The fact that they find them more relatable is the reason why influencer marketing is on the rise. It is imperative as a Full stack digital marketer to be able to increase the visibility of a brand using influencers.
10. Sales Funnels
Your sale funnel is the most essential component of your business. It is the journey your ideal prospects go through before becoming customers. And like any journey, every stage has to be treated accordingly.
While marketing your products or services to many, only a few will provide contact information and become leads.
Of those leads, only a fraction will become clients. The question is, do you have a documented process that this process follows?
Note that, your sales funnel won’t fix a lousy offer. If your offer isn’t selling, you need to find out why. That is the function of a Full stack digital marketer.
To figure out what people need and create a process around it to get them as customers to your business…fast.
How Can Full-Stack Marketing Help Businesses Grow
Digital marketing is, in fact, a rage now. With its years of pervasiveness, it too has evolved incalculably.
Apart from sticking to strategies and blueprints, marketers need to keep an eye over the popular trends and customer behavior also.
These days there is a considerable demand for Full stack marketers. They are considered to be the best fit for small-scale companies and startups who are in need of an expert in various areas. Not only limited to one field in marketing.
Here are some significant points to support the productivity of Full-stack marketing and of course marketers and why you need them.
1. Fast growth
They bring rapid progress. A Full-stack marketer is a one-person army who handles everything single-handedly + a small team. This means a cut down in the time a task is completed. This is so because communication is easier and faster compared to that of bigger groups or organizations.
2. Augmented Profit
A Full stack marketer has multi-channel strategies employed to attain sales target and eventually profitability. They are well acquainted with diverse types of communications like;
- Email Marketing
- Influencer Outreach
- Social Media platforms, etc. to influence the buying decision of customers.
They are also experts in analyzing customer behavior using the right tools. The result from this enables them to create updated strategies, which ultimately results in more leads and sales.
3. Low Operational Costs
To increase profits, you need to cut down the operational cost while optimizing other areas to promote growth. A Full- stack marketer can turn the tables around. They have the potency to handle a project from inception to end without any aid. One, therefore, needs not to hire several professionals which result in lower operational costs.
How To Create A Full-Stack Digital Marketing Strategy
Creating a full stack digital marketing strategy is a challenge. No matter your expertise, you can still lose with a well-coordinated team.
Here are vital factors to consider while forming a plan. These would guide you in creating a well-targeted and successful plan. And easy to carry out.
Consider crafting your growth strategy with your team. They should be committed to working in the interest of the venture. Be sure that your team has the same set of targets.
This is important because, with conflicting goals, you cannot align the work towards the progress of the company. Success is a milestone for which the units work in sync with each other plus a flawless system of communication.
Communication in small units is not an issue for large organizations. But, you have to set out the tools of communication. Choosing the right tool for communication is imperative.
G-suite and office 365 are productive. Further, it is necessary to set up the correct progress chart. Frequent meets between the marketing and sales team will work.
Collaboration between your sales and marketing team is a necessity.
Fix restrictions, objectives, and dedication to one another and how both units are going to collaborate. Set up service level agreement (SLR) to bring unity in the marketing and sales division.
• Build a growth stack
It comprises of tools which when implemented carefully can aid in maximizing growth comprehensively.
Being a full stack marketer isn’t just a job. It’s a state of mind. As a full stack digital marketer, you are improving and growing other marketers and businesses as well as providing results for clients.
Have you considered hiring a Full Stack Marketer to create and execute winning strategies for your business? Book a free call and let’s discuss your needs.