Is your business or brand active on Instagram? Are you looking to throw a contest to catch many eyeballs, increase website traffic and increase brand awareness?
With more than 400 million active Instagrammers each day, sharing more than 90 million posts- either videos or photographs, Instagram has entrenched itself as a sovereign of the social media platforms.
For companies looking for a large stage to nurture their brand and target umpteen audiences, Instagram is exemplary.
Brainstorming about how to instigate a triumphant Instagram Contest? Plunge in the article and get your facts cleared.
Before you jump and launch your Instagram contest, you should make sure that everything’s above board.
This means taking a small lap of time to learn the rules and regulations followed for an Instagram Contest. Here are a bunch of indispensable highlights:
- Make your entry process real easier.
- Also, make sure to clarify that the Instagram contest is associated and organized by you and there’s no third-party intercession in-between.
STEP 1 – Get your hands on the right type of Instagram Contest
The rationale why Instagram is unsurpassable regarding promotions and contests is that it doesn’t hold any promotional limitations. That means your brand can be more creative as you want it to be.
There are a plethora of contests you can launch on Instagram. I’ll share a few with a detailed description of how each contest works:
A: Comments Contest:
The vogue exalter!
Just like the Facebook comment contest, you can ask your target audience to comment on your post as an entry pass in the contest. It’s that easy as it sounds like.
If your objective is to gain feedback and grow your brand awareness, then this is the contest type you must go for.
You can also exhort your customers to target their friends and family to get a broader clientele.
B: Like Contests:
The easiest contest anyone can host- a likes contest. Beseech your users to like your daily posts. This will not only exalt the prominence of your brand but will also let you know your regular followers.
C: Polling Contests:
The trending one!
Polling contests are gaining immense popularity these days. Your audience tends to show more interest in these types of giveaways.
Just conduct a polling contest by provisioning two options, your audience has to pole for one making them entitled for the giveaway.
STEP 2 – Share appropriate rules:
Collated to other social media platforms, Instagram doesn’t have many promotional limitations as described earlier.
This makes it an ideal platform for running contests. Share the rules and regulations you have for the Instagram contest.
Let them know how to participate (what makes them eligible or ineligible for the Instagram contests) Say users making more than two comments will be disqualified.
Also, make sure not to share restricted content that is red flagged by Instagram and other social media platforms. You can also create a page with the guidelines and share it before organizing the contest.
STEP 3 – Relevant Prizes and Giveaway:
This is the most common mistake brands make while throwing Instagram contests. They offer prizes that have nothing to do with their brand. Most of the time, their audience finds them useless.
Always keep in mind that the more interesting the prize, the more engagement and participation you’ll get from your contest.
Create scarcity. This means you should limit the number of prizes available. This strategy has physiologically been proven to boost up your brand promotion.
If you have a large budget for your contest, you could opt to give phones and expensive earphones.
However, if you have a lesser budget or you have just stepped in the market, freebies will also work in your favor.
STEP 4 – Hashtags are Wonderful:
Every contest you launch should feature a branded hashtag. Utilizing the right selection of hashtags in your Instagram contest is the key to unlock an innumerable audience.
Always target hashtags that are very prominent and followed by everyone. Try to incorporate hashtags like #contest, #your company’s name, #Giveaway, #freebies, etc.
Is your company thinking of organizing a contest or giveaway? Take complete advantage of this homogeneous platforms and promote your brand and giveaway contests.
It will directly work in your favor and grow your audience making your Instagram contest a blockbuster hit.
Apolline is a Certified Digital Marketing Consultant based in Stockholm, Sweden. She specializes in the Inbound Marketing methodology, acquiring and nurturing new customers using the most cost-effective but efficient marketing funnels that convert in record time.